Audits and strategy plans for forward-thinking wedding professionals
A thoughtful, intentional and well-researched strategy is the foundation behind all great copywriting. From understanding the psychology and pain points of your ideal clients to discovering your unique brand voice and personality, a copywriting strategy and overall framework is the key to communicating with confidence and purpose. My customised strategy services are ideal for passionate business owners wanting to strengthen their brand and put their best foot forward online.
Let’s get strategic!
+ Website Copywriting Audit | $395
Is your website copy crying out for an update - but you’re not exactly sure what needs to be done?
My Website Copywriting Audits are designed to give you the clarity and confidence you need to optimise your existing copy and achieve the best results for your business. If you’d love to update your website DIY-style but need some expert guidance and support, this service is perfect for you!
Your custom copywriting audit will include a video walk-through of your website page by page. I’ll provide actionable tips, recommended edits and honest feedback on your:
- Tone of voice
- Brand positioning
- Key messages and themes
- Headings, sub-headings and formatting
- Keyword implementation
- Page titles and meta-descriptions
- Calls to action
- Sentence structure, readability and “flow”
- Grammar, spelling and punctuation
After completing my in-depth Client Questionnaire, you will receive:
- A video and audio file of your website walk-through, page by page
- A custom PDF strategy document with all of my copywriting feedback and recommendations (no need to take notes!)
- A custom PDF checklist that you can start implementing step by step to refine and optimise your website immediately
+ Blog Strategy Plan | $395
For passionate biz owners wanting to write and publish their own blogs - but no idea what the heck to write about or where to begin!
My Blog Strategy Plans are designed to help you craft SEO-friendly blogs that both your audience and Google will love, providing you with topic ideas, helpful templates and a content plan you can follow step-by-step.
After diving deep into your brand through my Client Questionnaire and getting clear on your business goals and target audience, I’ll get to work creating a custom content plan tailored to your needs, including:
- An overarching content strategy including themes and ideas
- 20+ blog topic suggestions tailored to your business
- 10 ready-to-go blog outlines complete with titles, sub-headings and writing prompts
- An SEO-friendly blog template you can follow step-by-step to optimise your posts
- A blog SEO checklist to ensure your content is written, optimised and promoted as effectively as possible.
“Nicole has been an absolute dream to work with!! We engaged her to do a copywriting audit and blog strategy plan for us and both tools have been incredibly valuable for our business.
The copywriting audit was extremely thorough, easy to follow, and provided us with so much information that we could implement and tips on how to improve our future content. We’re so grateful for the work that was put into this audit, and it’s such a handy tool for us to refer to in the future.
The blog strategy plan was equally amazing - we couldn’t believe how many brilliant new ideas were presented to us, and the templates and checklists she put together will make it easy for us to put into practice. We got so much more than we could have hoped for working with Nicole! “